Branding That Works Everywhere Your Business Does.
Identity, logo, colour, type and the rules for using them. Fixed price from $1,950, and every file is yours.
Nobody Wakes Up And Decides To Rebrand.
It arrives as a quiet discomfort with how the business looks, usually a while after the business itself has moved on. Tick what is true and we will tell you which conversation you are actually in.
Tick the ones that sound like your business.
A Logo Is One File. This Is The Rest Of It.
The common bad outcome is a logo and nothing else. You find out when the sign writer asks for a vector and nobody has one.
Logo
Every format and lockup you will ever be asked for, including the one-colour version the sign writer needs.
Colour
A working system with codes for screen and print. Click any swatch to take the hex.
Type
A type system with the licences documented, so nobody has to guess what you own.
Rules
How it is used, how it is not, and the spacing that keeps it looking deliberate.
Templates
The things you send every week, already built and already on brand.
Source Files
Working files, artwork and every export, handed over at the end. No licence to renew, no designer holding your vector, nothing that stops working if you stop paying us.
Keep What You Have Built.
The fear is not the design. It is the reviews, the recognition, the sign on the door and the rankings on the old name — everything the business has spent years accumulating, put at risk in one go.
There is a period where some customers will not recognise you. A staged rollout shortens it. Anyone promising none of it is guessing.
- 1We audit what has equity — the name, the mark, the colour, the reviews — and what does not.
- 2A refresh keeps the equity. A rebrand resets it. We tell you which one you are actually looking at.
- 3Google Business Profile name changes keep your reviews. We handle the sequence.
- 4If you have search equity on the old name, the website side is planned with it, not around it.
- 5A staged rollout, so you are not repainting the ute the same week the site goes live.
Four Steps, And You Know The Price At Step One.
Three concepts and two rounds of revisions is the trade that makes a fixed price possible. We state both up front, because a concept count you only discover in the contract is how a fixed price quietly stops being fixed.
What Branding Costs.
Published Perth prices run from $250 to $25,000 for the same word. Here are ours, in public, before you call — not one paid competitor in this market shows a figure. Pick the tier that sounds like your situation, and the discovery call is where we tell you if you have picked the wrong one.
Essentials
For a new business, or a logo done properly for the first time. Enough system that it does not fall apart the moment someone else touches it.
- Logo In Every Format And Lockup
- Colour System With Screen And Print Codes
- Type System With Licences Documented
- A Short Guide, And Every Source File
Identity
The full system, written down. For a business that has outgrown how it looks and needs the whole thing to hold together.
- Everything In Essentials
- Written Brand Guidelines
- Templates For What You Send Weekly
- Rollout Plan And Application Artwork
Strategy-Led
Positioning, naming and messaging first, and the identity that follows from it. Quoted after discovery, because the research is what moves the number.
- Positioning And Audience Work
- Naming And Messaging
- The Identity That Follows From It
- Everything In Identity
Start With A Discovery Call.
We'll help work out what's worth making before you commit to production.
What Moves The Price.
We tell you which of these apply on the call, not in an invoice afterwards.
- How many applications it has to cover
- Whether naming is part of it
- Whether the website moves with it
- How much collateral there is
- Whether photography is needed
The Handover Is Where Brands Go To Die.
Most identities get handed to a web agency that was not in the room when the decisions were made. Six months later the site does not match the brand book anybody paid for.
Two Vendors.
Two quotes, two timelines and a gap in the middle that neither of them owns. The brand book gets read once and interpreted forever.
Brand, web, strategy and photography all happen here. That is not a promise about communication, it is just that there is nobody to hand it to.
Branding Questions, Answered.
What it costs, what you own, how long it takes, and whether you actually need this.
How much does branding actually cost in Perth?
Published Perth prices run from about $250 for a logo file to $25,000 for a strategy-led identity, which tells you the word branding is doing a lot of work. Ours are $1,950 for Essentials, $3,950 for Identity, and quoted on request for strategy-led work. What moves the number is how many applications it has to cover, whether naming is involved, whether the website moves with it, and how much collateral and photography you need.
What is the difference between a logo and a brand identity?
A logo is one mark. An identity is the system it lives in: colour codes for screen and print, typefaces and their licences, spacing, rules for use, and the templates your team reaches for every week. A logo on its own is the reason your website, your invoices and your Instagram end up looking like three different businesses.
Do I own the files?
Yes, all of it. Source files, artwork and every export. Fonts are documented with their licence so you know exactly what you are allowed to do, and there is nothing to renew through us. No designer holds your vector.
Will I lose my Google reviews if I rebrand?
Not if the sequence is right. A name change on a Google Business Profile keeps the reviews attached to the listing, and we handle the order it happens in. What does need planning is search equity on the old name — the website side gets built with that in mind rather than around it.
How long does it take?
Essentials is usually two to three weeks. Identity is four to six. Strategy-led work depends on how much research and stakeholder input it needs, and you get a date at the quote rather than after. The clock is driven mostly by how quickly feedback comes back.
How many concepts do I get, and how many rounds?
Three concepts, then two rounds of revisions on the one you choose. That is the trade that makes a fixed price possible. Three considered options with the reasoning behind each beats fifty variations from a volume auction, and it is how you end up with a mark someone can defend rather than one that won a popularity vote.
Do I need a rebrand or just a refresh?
A refresh keeps the equity you have built. A rebrand resets it. Most businesses who think they need a rebrand need a refresh, and we tell you which one you are looking at before you commit. The audit that answers it is part of the discovery call.
Can you do the website at the same time?
Yes, and it is the main reason to use us. Brand, web, strategy and photography all happen in house on one invoice, so the identity does not get handed to someone who ignores it. A staged rollout also means the site and the signage do not have to change in the same week.
What if I only want a logo?
Then Essentials is the honest answer, and it still comes with a colour system, a type system and a short guide, because a logo on its own is what sends people back to a designer eighteen months later. If your budget is under a thousand dollars we are not the right fit, and we will say so on the call rather than after.
Still Not Sure?
The discovery call is free and we will tell you if you do not need us.
Let's Talk.
Tell us what you have got and what it needs to become. We will tell you whether that is a refresh, a rebrand or just a logo done properly, before you spend anything.