Off Road Rush WA
A booking experience for four-wheel-drive tours that loads fast on a highway signal.
Motorsport and Tourism
Off Road Rush WA delivers high-performance driving and passenger experiences across rally cars, trophy trucks and Can-Am vehicles.
The experience itself was memorable, but the existing content did not communicate its speed, sound or intensity. The business needed a stronger creative identity, more effective marketing assets and a clearer path to direct bookings instead of relying heavily on third-party platforms.
We developed Feel the Rush, a creative direction designed to place prospective customers inside the experience before they reached the track. An initial test shoot established the campaign’s visual style, pace and tone before we expanded the concept across passenger-reaction films, an owner-led vehicle rundown, photography and supporting graphics.
The production combined trackside coverage, on-vehicle GoPros, drone footage, vehicle details and purpose-built sound design to communicate the physical intensity of each drive. This gave Off Road Rush content that showed customers how the experience felt, not simply what the vehicles looked like.
We continued developing the content library with assets for individual vehicles, experience packages, corporate groups and seasonal promotions. We also created personalised, motorsport-style telemetry recaps from customer GoPro footage, incorporating speed, g-force, acceleration and track position. These extended the experience beyond the track while giving customers branded content they could share/hold onto for longer memories.
The result was a recognisable creative direction and a reusable content system that could support direct bookings, explain different experiences and keep the brand consistent across paid advertising, social media and website content. The core campaign films continued to be used well beyond their initial release, while the wider content library gave Off Road Rush the flexibility to promote new offers without starting from scratch each time.
